The Hollywood Theatre will be celebrating its 89th birthday on July 17. To commemorate, the theater is pairing up with Fort George Brewery from Astoria to unveil their new craft beer, Vertigo Effect.
The specially crafted beer was made with the theater’s birthday in mind. The celebration will take place July 17–19 at the Hollywood Theatre in Portland. The beer was named after the movie Vertigo by Alfred Hitchcock and will be debuted on July 17, during the first showing of the film at the theater. The 1958 film will be presented in 70 mm for three evenings, serving the new beer at each showing.
The Hollywood Theatre opened during Prohibition on July 17, 1926. Fort George Brewery wanted to use Prohibition as an inspiration for their brew. During that time, people would use flaked corn to make the alcohol taste sweeter. Appropriately so, flaked corn is used as an additive in Vertigo Effect, along with Galena and Mt. Hood hops.
Vertigo Effect is a light American Pale Ale with 4.7 percent ABV and a final gravity of 1.007. After a few, you might experience a little vertigo of your own, without Hitchcock’s help.
But this won’t be the last time the Hollywood Theatre and Fort George Brewery work together. They will take their beer and movie collaboration to the brewery’s patio in Astoria, Aug. 5–9. The brewery will be serving all of their beers, including Vertigo Effect, during free screenings of Wes Anderson’s The Life Aquatic with Steve Zissou.
What’s better on a hot summer evening than a light, refreshing ale paired with friends and movies? Nothing, that’s what.