PSU Vanguard Shield Icon the biggest name in idiotic devices

What It Is is one Web site that lives up to its name. At first glance, it appears to be merely a retailer of tacky, useless tchotchkes (meat-scented air freshener, anyone?). Delve a little deeper into the site, and you’ll find a trove of stupid jokes, stupid games and some (really) stupid animated cartoons. A few of the jokes are funny in an “I can’t believe I just laughed at that” kind of way (sample: A baby seal walks into a club …), but it’s really the array of bizarre toys and gift ideas that makes this site worth exploring.

What It’s All About

Ever wonder where your brother-in-law found that Mr. T Chia Pet he brought to the white elephant gift exchange? Looking for a little something for the man who has everything … except a Sigmund Freud Action Figure? Want to gross out your co-workers with a bowl of sardine- and vomit-flavored jelly beans? If the answer is yes, may be just what you’re looking for.

��The site is the brainchild of sitcom writer Gary Apple (who also uses it to plead for jobs from high-powered showbiz professionals). Other than a co-writing gig on one episode of “The Simpsons,” Apple’s Hollywood resume isn’t very impressive (“The Sinbad Show,” the 1994 remake of “Get Smart”), but when it comes to compiling a collection of peculiar, outlandish – and, yes, stupid – trinkets and toys, he’s the man.

Why We Like It

Where else can you find one-stop shopping for kosher dog toys, toilet bowl lip gloss and camouflage golf balls? Even if you’re too refined to enjoy a mooning garden gnome or the so-called “world’s grossest cooking tool” (a head-shaped egg separator that allows the egg whites to run out the nose, snot-like), you can still peruse the virtual aisles of vintage kitsch such as the digital “Dukes of Hazzard” watch or the oh-so-timely Colorforms Michael Jackson Rub `n’ Play Transfers set (now unfortunately out of stock).

If that’s not your cup of tea, then behold the Octodog – it’s hyped here as “the stupidest kitchen tool ever,” and we’re not inclined to argue. The Octodog takes an everyday frankfurter and slices it in such a way as to make it resemble an octopus. But wait! There’s more! OK, so there’s not really – that’s about it. It’s a cheap plastic gadget that makes a wiener even creepier than it already is … and it costs $15.99 plus shipping.

That’s so stupid it’s brilliant.

– Dallas News